Social Media
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Social media has changed the world in unprecedented ways and there is no turning back. It has not only changed the way individuals connect and communicate with one another, but also the way businesses connect with the masses, position themselves and the building of brands. It has impacted the way the world does business in immeasurable ways and influenced the world economy in more ways that we can imagine.
The rise of social media over the years
Why Social Media
Customer Engagement
Boosts lead generation
Increased Followers
Builds brand awareness
Increased Website traffic
2x conversion rate
How can we help you?
Discover your true potential with Zilo Digital
Facebook, regarded as one of the largest social media platforms in the world had 2.4 billion users as of 2019. Parallelly, YouTube and WhatsApp had over one billion users each. These numbers were staggering considering in 2019, the world population stood at 7.7 billion with at least 3.5 billion worldwide. According to us, this meant that at least one-in-three people worldwide were internet users.
Zilo Digital was established with a focus on rapid and vast adoption of these technologies, and this has helped us helped businesses grow in immeasurable ways.
Why social media?
Over the last decade there has been an increase in the number of people using social media due to a large increase in the amount of time that people spend online. Studies show that on average an individual spends at least 6 hours per day online. The rise of social media is testimony to how quickly and drastically social behaviors can change.
Why do businesses find social media marketing so valuable?
According to latest statistics in 2023, about two-thirds of the global population is currently connected to the world wide web. This directly translates to 5.18 billion internet users. In a study conducted in 2022, there were around 4.74 billion active social media users worldwide, making up 59.3% of the population.
Social media has become an active part of our daily lives and that’s exactly why social media platforms can be so valuable to business.
Almost 20 years old, LinkedIn is one of the most popular digital marketing platforms for businesses today. Available in 25 languages, LinkedIn has emerged as one of best choices to connect with like-minded professionals and customers. With more than 810 million members, LinkedIn has emerged as a preferred platform for organizations to build brand visibility and connect with their target audience.
Why choose LinkedIn as your marketing platform?
- An Ad on LinkedIn can reach 14.6% of the world's population
- LinkedIn's Ad reach grew by 22 million people in Q4 2022
- 33% increase in purchase intent from ad exposure on LinkedIn
- 2x higher conversion rates on LinkedIn
- 58 million companies on LinkedIn
- 4 out of 5 people on LinkedIn drive business decisions
At Zilo Digital, we have the expertise to help you generate leads, drive website traffic and build brand awareness with LinkedIn. These are the marketing strategies on LinkedIn that we follow:
- Question Post
- LinkedIn Poll
- Bulleted list post
- Branded graphic post
- Infographic Post
- Sensational Info-tainment Video Posts with supporting text
- Relatable Humor Posts
- Heartwarming Story Posts
- Challenging conventional wisdom posts
- Data-driven perspective posts
- How-to posts
- Personal story posts
- Tactical tips posts
- Failure content posts
- Ask me anything posts
We wrack our brains everyday to offer top-notch content to excel on arguably the most important network for B2B marketers. We help you make new connections with prospects, clients and business partners. We curate well-crafted content to empower you to reach 55 million companies currently on LinkedIn.
Evaluate your marketing performance
We leave no stone unturned when it comes to building your network or improving your brand visibility. We are persistent and we use every angle to optimize our marketing strategy. Our expert team uses the latest reporting and analytics tools, to give you an analysis of your marketing campaigns. With the help of these, we can:
- Measure conversions
- Analyze performance
- Understand your audience
- Keep a pulse on potential opportunities
Our theory is that utilizing Facebook as a digital marketing platform to generate or increase marketing leads for your company is a million-dollar idea!
Over the years we have found that the advantages of Facebook marketing are quite impressive. It allows brands to target specific potential customers based on their demographics and interests. It also forms an important medium to re-target visitors who visited the site earlier and therefore narrow down the audience.
What are the benefits of Facebook Marketing?
- Marketing expenses that won’t give you a pinch
- Excellent medium for building brand loyalty
- Generates information on competitor analysis and offers data on Facebook insights
- An effective medium to target potential customers
- Increases website traffic
Our Objectives
- Building brand awareness
- Increasing website traffic
- Increasing customer engagement
- Increase video views
- Pump lead generation
- Increased rate in conversion goals
- Increase catalogue sales
When you work with Zilo Digital you don’t have to worry about anything, we analyze every small detail that is important for your business. We optimize our data management strategies that will complement our digital marketing strategies to improve the numbers that matter to you. You can depend on us to help you build brand loyalty, build brand visibility, manage marketing efforts and plan creative campaign to gain more leads.
We will walk with you every single step of way, helping you with every detail of your Facebook marketing strategy.
- Our Facebook marketing team will help you with:
- Naming your marketing campaign
- Fixing your monthly budget and marketing schedule
- Choosing your specific audience
- Selecting Ad placements
- Determine the safety controls of your brand
- Create your Facebook Ads
Come, work with us and let us help you create an unforgettable brand.
Instagram has revolutionaries the way we tell stories, build brands and market our products/ services forever. The future of digital marketing is promising and full of possibilities. At Zilo Digital, we can do remarkable things with Instagram. It’s a versatile platform providing for great creative expression, brand building and customer engagement.
Instagram is the second most popular social network in the world, even being terms as a digital marketing haven. So, why not make use of such a valuable platform?
2023 is certainly looking up for business that have the Gen Z crowd as their niche target market. What, with the power of instagram’s innovative marketing features, customer reach is more than just a dream.
Why Instagram?
- Recent statistics revealed that Instagram currently has more than 1.22 billion monthly active users.
- Instagram has a global presence
- Instagram is used by 25.31% of the world’s population
- Daily active use of Instagram stories is 500 million
- The average time spent on Instagram is 30 minutes.
- About 30.94% of the 4.48 billion internet users worldwide regularly use Instagram
- 38% of users log in to the platform multiple times.
At Zilo Digital, we find Instagram an Ideal place to market SMEs, small corporations, entrepreneurs or MNCs. The visual appeal of Instagram is stunning and the opportunities for creative expressions and medium vast compared to other social media platforms.
With the emergence of social media platforms and its growing importance, there has been quite a tussle for content creation and for brand attention. This has led to unprecedented content overload on all social media platforms. Our content creation team will give you the secrets to combatting content overload. We will help you navigate through the maze of content and distinguish yourself from your competitors.
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