Google Ads
Home – Google Ads
Get your ROAS soaring with brilliant Google Ad strategies.
Desperate to beat those google rankings? Want to acquire more local conversions? Increase more foot traffic to your website?
Invest in Google ads services with Zilo Digital and watch your business transform. Our idea generation team makes the process easy. We offer strategic ideas to grab the customers’ attention and eventually lead to conversion.
Invest in Google ads services with Zilo Digital and watch your business transform. Our idea generation team makes the process easy. We offer strategic ideas to grab the customers’ attention and eventually lead to conversion.
Our expert team capitalizes on the advantages of Google ads and the capabilities of Paid Per Click marketing to entice customers. In a rapidly growing digital economy Google Ads and PPC are dominating the way businesses transform and grow. The way you position your company with Google Ads impacts the perception of the customer and the visibility of your company.
- PPC enables brand transformation and growth through proactive creative positioning of a company’s services and products.
- Our vision through the utilization of PPC is to ensure that your website features on top of the SERPs and be cajoled enough by its content to click on it.
- Our team consistently invests time in the latest trends, marketing ideas and changing consumer needs. This enables us to build relevant campaigns that are focused to connect with your customer instantly.
Why Google Ads
High Return on Investment
PPC advertising
2x customer engagement
SEO optimization
SERP positioning
Brand transformation
How can we help you?
Discover your true potential with Zilo Digital
What do you understand by Google Ads?
This is the most popular PPC advertising system in the world today. It is this platform that enables businesses to create ads that appear on Google’s search engine.
How does it work?
Every time a search is initiated Google dives into the pool of ads and the ones that get chosen to appear on the search engine results page. Once this happens for your company, you are declared a winner. The chosen ones get picked up due to a variety of factors like quality and relevance of keywords, ad campaigns, as well as the size of their keyword bids.
The deadly combination of PPC with Google Ads
As the most popular search engine, Google receives a vast amount of traffic, therefore having the capability to deliver vast amounts of impressions, clicks and conversion to your ads. The success of your campaign will depend on how often your PPC ads appear on SERPS. The factors that determine this are your content and the keywords used in your ads. In our experience we found that when we do the following, it helps enhance our PPC advertising campaign:
- Bid on relevant keywords : We help you create relevant PPC keyword lists, tight keyword groups and attention-grabbing ad text.
- Landing page quality : Our creative team will devise attractive and optimized landing pages. We focus on relevant content that is persuasive and has clear call to action which is customized to specific search queries.
- Quality Score enhancement : We ensure that your page receives a high-quality score from Google’s rating of quality. Our team of experts will provide a plethora of highly performing relevant keywords, creative landing pages and successful PPC campaigns that will help you as an advertiser get a better-quality score and receive more ad clicks at a lower cost.
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Ads that capture attention : The main objective of a PPC ad is that it should capture attention. Therefore, it is vital that we produce an enticing ad copy.
Conducting effective PPC Keyword research
Central to our digital marketing strategy lies the expert capability of our team to conduct effective keyword research despite it being so time-consuming. It is crucial to remember that an entire PPC campaign is built around keywords and in order to maintain the success of PPC ad campaigns, it is important to consistently grow and refine the keyword list. We cannot afford to miss out on long-tail, low-cost keywords that could potentially drive traffic to the website. Ideally, an effective keyword list should be:
- Relevant : Because we don’t want to be paying for clicks that are not going to convert. When planning your ad campaigns remember that the keywords you bid on should be closely related to your product or service offerings.
- Exhaustive : Keyword research should include all possibilities that could add value to your PPC campaign. We ensure that this list includes the most popular, frequently searched terms and long-tail keywords. Most often, the importance of long-tail keywords is undermined. But they account for majority of search-driven traffic.
- Expansive : The iterative nature of PPC demands that your ad campaigns are constantly refined and expanded. It is our duty to create a conducive environment for our keywords list to constantly adapt and grow.
PPC for idiots
If you are new to the world of digital marketing and don’t really understand what PPC is, hold on, we got you. PPC is just an abbreviation used for Pay Per Click. If you are curious to learn more, then here you go. It is a digital advertising strategy, where you need to pay a fee every time one of your ads in clicked. Essentially you will be paying for targeting visits to your website.
But, let’s look at it this way, for example if you are paying us $3 per click, which ends up in a $300 sale, then you have made a humongous profit. When PPC is done right and is successful, then the fee you end up paying is trivial.
We understand PPC and the way it works. We understand all its different shapes and sizes. We know how to use text, images, videos or a combination of both. Search engine advertising is one of the most popular forms of PPC.
How does PPC advertising work?
It works differently on various platforms, generally the process goes like this:
- Choose your campaign based on your company’s objective.
- Refine your target audience (including all the demographics)
- Determine your budget and bidding strategy.
- Input your destination URL (landing page)
- Build your ad.
When the ad goes live
This is determined algorithmically based on budget, bid, campaign settings, quality and relevance of your ad. Advertisers who create relevant, dependable pay-per-click campaigns are ranked with higher ad positioning and lower costs.
Managing your PPC campaigns
At Zilo Digital, we commit time to the campaign even after it is created to help manage it regularly and ensure that it is being effective. We recommend regular account activity as it one of the best indicators for account success. We consistently analyze the performance of our account and make the following adjustments to optimize your campaigns:
- Continuously add PPC keywords : You can extend the reach of your ad campaign by adding business-related relevant keywords.
- Add negative keywords : It is also important to add non-converting terms, which are also known as negative keywords. This will improve campaign relevancy and reduce unnecessary expenditure.
- Review expensive PPC keywords : Review expensive keywords that are performing and remove them completely from the campaign.
- Refine landing pages : Modify landing pages by optimizing content and CTAs to boost conversion rates.
- Split ad groups : We improve click-through rate (CTR) and Quality score by splitting ad groups into smaller, more relevant groups. This helps to create more targeted ad text and landing pages.
Google Quality score
Google Quality scores strongly impacts the price of your ads and impact of search campaigns in search engines. It is important to understand what exactly the term implies. The factors of Google AdWords quality impacts the level and significance of your keywords. The main function of the Google quality score is to identify the actual cost of each click made by internet users on your resource.
Quality score is influenced by 3 main categories: expected clickthrough rate, ad relevance and landing page experience. Google assigns the following to the above categories:
- Above average
- Average
- Below average
Expected clickthrough rate
The Google Ad Quality score predicts whether your chosen keywords to likely to lead to a click on your ads. It also narrates that Google considers the historical performance of that keyword in the past, based on your ad’s position.
Ad relevance
This refers to how close your ad copy relates to the keywords that you choose to bid on. For example, if you bid on ‘influencers’ and there is no mention of this in your ad, then your status from the Google Quality score will be ‘below average’.
Landing page experience
This measures the utility and relevance of your landing page when someone clicks on your ad. You will experience a high bounce rate if visitors leave your page without finding what they are looking for. If your page takes too long to load, then landing experience will be poor and you will attain a low-quality score.he Quality Score components according to AdAlysis’s reverse engineering, the 3 were found to hold weights of 39%, 22% and 39% respectively.
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